What happens when a high school student salvages CPUs from a local tip to start a business? Or when a carbon analyst digs into the environmental impact of e-waste? In this engaging session, two young innovators—Austin, founder of Fliptech, and Heidi, a sustainability manager at Ventia—share their experiences building ethical IT Asset Disposition (ITAD) solutions. Austin recounts how he launched Fliptech on a $1,000 budget, navigating challenges like ageism and limited resources in Fliptechs early years. Heidi explains how her background in carbon accounting and passion for sustainability drove her to advocate for ITAD practices that reduce embodied carbon and prioritise the health of the environment. Together, they explore the practical realities of Australia’s e-waste landscape, from regulatory gaps to environmental impacts, and how through their shared development and involvement in the ITAD industry, they are showing executives that the right thing and the smart thing are the same thing.