The consumer electronics industry faces growing challenges—from rapid product obsolescence and limited access to spare parts, to regulatory pressure and a market culture that favors replacement over repair. With global e-waste projected to reach 82 million tons by 2030, the need for smarter, more sustainable strategies is urgent. Fixit’s data reveals that nearly 30% of returned devices show no fault, suggesting huge untapped potential in smarter diagnostics, user education, and design for circularity. This panel will explore how collaboration between manufacturers and after-sales service providers can unlock real business value: by extending product lifecycles, reducing costs, and enhancing customer satisfaction. With 86% of buyers willing to pay more for a better experience and 65% saying experience outweighs advertising (PwC, 2024), sustainability is no longer just a value—it’s a competitive edge. Join us to hear real-world insights and success stories from companies leading the way in building circular, customer-centric electronics ecosystems.