Robert Baron is Director in the Corporate Strategy Department of Swiss Steel Holding AG in Lucerne. He works primarily on market-driven and transaction-specific issues and was instrumental in developing the Swiss Steel Group's green steel and sustainability strategy. Prior to joining SSG, he worked for international management consultancies, advising mainly international energy and industrial companies as well as international financial investors. Robert Baron holds an MSc in Management, Technology and Economy from ETH Zurich with a residency at the University of Cambridge and a BSc in Mechanical Engineering from ETH Zurich.